The “make money” app category in Brazil is brutal: dominated by casino-style apps, heavy ad budgets, and vague promises of rewards. Most new apps entering this space get buried.
But not this time.
In early 2025, REPLUG’s ASO team helped a newly launched survey app go from zero visibility to ranking #1 for a high-volume keyword, generating thousands of high-intent installs.
All with just one metadata update.
Here’s how it happened—and why.
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Launching in Brazil’s ultra-competitive survey + earn money space is no small feat.
The app needed to:
And it had to do all that without relying on shady keyword stuffing or misleading visuals.
“This space isn’t just competitive—it’s chaotic. You’re up against casino apps, rewards platforms, and games—all promising fast cash. We had to be smarter, not louder.” — Saba Kiria, ASO Manager at REPLUG
No guesswork. No gimmicks. Our ASO team went all in on a strategy built to win—by outsmarting, not outspending. Here’s the exact playbook we used to dominate one of the most competitive app categories in Brazil:
Instead of chasing generic, high-difficulty terms like “money” or “make money,” the ASO team focused on:
By looking beyond the obvious competitors (even analyzing casino and casual games), REPLUG found overlooked keyword gold.
“There are millions of apps in this space. That’s intimidating but full of hidden opportunities if you’re willing to go deep.” — Saba Kiria, ASO Manager at REPLUG
The team avoided keyword stuffing entirely. Instead:
“We don’t write just for the algorithm. We write for users and the algorithm.”
Rather than going after high-volume “survey” terms, REPLUG prioritized:
The result? Higher-quality users who converted better, and that positive performance reinforced ASO keyword rankings.
Here’s what’s wild:
“If you do ASO right the first time, you don’t need to update it every two weeks.”
REPLUG designed creative assets that tapped into the “money psychology” of the category:
This helped convert users from long-tail search queries, reinforcing rankings and improving store performance metrics.
“We didn’t just show app features—we showed what users want to feel: like they’re winning.” Saba Kiria, ASO Manager at REPLUG
In less than a month:
All with zero keyword stuffing, one metadata update, and a sharp focus on user intent.
Look beyond the top 3 apps and find underused but high-intent keywords.
Your copy should convert humans and help your rankings. Don’t sacrifice one for the other.
One metadata update can carry you if you know what you’re doing.
If users are looking to make money, show them that journey visually.
It’s not just about features. It’s about the feeling you sell.
Most apps enter competitive categories with a copy-paste ASO playbook. REPLUG doesn’t.
This success in Brazil proves that precision keyword targeting + creative alignment can win—even for brand-new apps in saturated markets.
Want us to audit your keyword strategy? Our ASO team helps apps grow without shortcuts or fluff. Let’s have a chat.