MULTIPOLLS
From data chaos to 272% ROAS in 5 weeks with the right attribution setup
CHALLENGE
Multipolls, a fast-growing mobile survey app from Bohemian Research, offers users an easy way to earn rewards through surveys. With over 1 million monthly active users across 53+ countries on both iOS and Android, the team at Multipolls faced challenges in unifying measurement and trust campaign data due to a lack of proper tracking.
Rapid international expansion exposed the limits of basic Google Ads dashboards as a measurement tool. Bohemian, the team behind Multipolls, needed to unify measurement, understand user value across mobile and the forthcoming web, and scale growth without increasing customer acquisition cost (CAC).
They partnered with the team at REPLUG and Singular to fix tracking and attribution and scale efficiently.
This case study was originally published on the Singular website.
CREATE A SINGLE SOURCE OF TRUTH WITH CROSS‑DEVICE ATTRIBUTION
SHORTEN TIME‑TO‑INSIGHT VIA CUSTOMISED ROAS DASHBOARDS AND ALERTS
SCALE PAID ACQUISITION PROFITABLY ACROSS 30+ COUNTRIES & NEW AD NETWORKS
SOLUTIONS
MEASUREMENT FRAMEWORK & MMP IMPLEMENTATION
A five‑week rollout of Singular including custom event schema, SKAN configuration, and cross‑device tracking.
DASHBOARD CUSTOMISATION & ALERTING
Built channel, campaign, and creative views; set up connector alerts for zero‑downtime data flow, give the team full visibility.
TESTING & CHANNEL EXPANSION
Leveraged insights to raise budgets on Google, TikTok, Moloco and pilot new networks while monitoring profitability curves.
CLIENTS SPEAK
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"With Singular and REPLUG together, we can make decisions, implement, test and optimize so quickly today. When working with partners you just don’t want the fluff. You don’t need it. You need a product that works, a knowledgeable team, and the ability to move quickly. We have that. On top of that, with REPLUG, there’s no fancy Powerpoints (we specifically told them we don’t want them). It’s all straight and to the point – results-driven. We get agility and we get expertise. It’s a no-brainer."
Co‑Founder, Bohemian Research
Carlos Dreyfus
IMPACTFUL CHANGES
DATA CLARITY UNLOCKED
Consolidated real‑time views in Singular replaced scattered channel dashboards. Marketing, product, and finance now reference the same KPIs, eliminating reconciliation meetings and saving roughly six hours of reporting work each week.
FASTER DECISIONS, SHORTER LOOPS
Custom anomaly alerts push spend or ROAS deviations to Slack within minutes, while cohort dashboards surface creative‑level profitability by Day 3. The growth team tests and iterates campaigns twice as fast as before.
PROFITABLE GLOBAL SCALE
Armed with trustworthy data, Bohemian lifted ad spend for Multipolls 191 % across 33 countries. The incremental budget delivered 272 % Day‑28 ROAS, translating into a 74 % jump in monthly revenue without increasing CAC.
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