CHALLENGE
BILD NEWS, a leading German online and offline newspaper with millions of daily readers, decided to work with REPLUG to professionalize its App Store presence and increase its already strong positioning in the market, with a dedicated app store optimization project.
The BILD News team was looking to identify any new additional opportunity that organic traffic would create for the app.
PROFESSIONALIZE THE APP STORE PRESENCE IN BOTH iOS & ANDROID STORES
CREATE A LONG-TERM STRATEGY WITH HIGH IMPACT FOR THE APP WITH ASO
ENABLE THE INTERNAL TEAM TO TAKE OVER ACTIVITIES AT THE END OF THE PROJECT
SOLUTIONS
ASO AUDIT
Our ASO managers performed an in-depth audit of both Store Pages focused on identifying opportunities based on market and competitors’ research.
MANAGED ASO
Over a period of 4 months, our team consistently optimized and suggested improvements for both Product Pages, while transferring knowledge to the internal team.
ONGOING OPTIMIZATION
To boost further organic visibility and CVR, our ASO specialists reviewed the weekly performance and delivered detailed reports with actionable insights.
RESULTS
+ 18.3 %
iOS increase in organic visibility
IMPACTFUL CHANGES
IDENTIFY IMMEDIATE LEVERS
The ASO strategy focused on identifying opportunities that could immediately impact organic visibility and conversion rate for both Stores.
ONGOING ITERATIONS
With continuous textual optimization, we managed to consistently identify opportunities, which resulted in organic growth.
HOLISTIC APPROACH
Together with ASO, our Paid UA team supported the BILD News team, in acquisition activities, resulting in a long-lasting impact.
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