CHALLENGE
IDAGIO is the leading streaming app for classical music with over 2 million tracks, exclusive videos, concerts, and the latest releases in the classical music industry. With a strategic vision to broaden their acquisition efforts, IDAGIO partnered with us to re-ignite their performance marketing campaigns and overhaul their Store Listings to create a seamless end-to-end journey to improve conversion and ultimately ROAS.
Tasked with an aggressive objective to show results in just three months, our app marketing team created a holistic growth strategy that included data-driven performance marketing activities, app store optimization, and tailor-made suggestions for subscription optimization.
IMPROVE REPORTING ACCURACY VIA THE MMP, IN PARTICULAR WITH REGARD TO IOS 14 TRACKING
ALIGN ORGANIC AND PAID MARKETING EFFORTS TO SCALE ACQUISITION IN VARIOUS REGIONS
ENHANCE THE PERFORMANCE OF DOWN-THE-FUNNEL CONVERSION AND REDUCE THE COST PER SUBSCRIPTION
SOLUTIONS
TRACKING & ANALYTICS (MMP) SETUP
When our app marketing consultants took over the paid marketing activities, they noticed a need to adjust the settings in their MMP (Appsflyer), focusing specifically on SKAN and iOS 14+. The team focused on creating as much transparency as possible, by using our extensive knowledge and experience in the marketing technology space. After the implementation of the needed changes, we were able to correctly assess marketing activities and provide full transparency to the IDAGIO team.
HOLISTIC APP GROWTH APPROACH
With the objective of maximizing the impact within a limited amount of time, our team focused on improving the organic presence of both Stores, with targeted keyword optimization, and a re-work of the visual assets. This was then aligned with the communication strategy used in the paid ads. The team ran over 300+ ads, across Meta, ASA, Google, and Youtube, iterating on creative concepts that performed best and consistently reducing costs for IDAGIO’s key acquisition metrics.
REGISTRATION & SUBSCRIPTION OPTIMIZATION
Our app marketing team studied several onboarding flows to help IDAGIO identify a best-in-class approach. We suggested clear actions to be implemented in the first few screens shown to new users, which doubled the conversion rate from install to registration within 48 hours of implementation.
COMMUNICATION STRATEGY
With close collaboration between our graphic designers and IDAGIO’s team, we were able to rework the look and feel of paid ads and the Store Listings, while testing new ideas which allowed us to successfully scale spend and reduce the cost of acquisition.
LEVERAGING CPP TO INCREASE CONVERSION RATE
IMPACTFUL CHANGES
HOLISTIC APPROACH TO GROWTH
Thanks to our holistic approach to app marketing activities, IDAGIO was able to reduce the cost of acquisition for immediate in-app KPIs, as well as improving drastically their CVR for both paid and organic traffic.
REWORK THE VISUAL COMMUNICATION
Our designers worked together with the IDAGIO team, in parallel with our Paid User Acquisition team, producing new and cutting-edge assets, also with the help of AI to appeal better to the target audience.
ALIGNMENT OF ASO AND PAID UA
With a focus on both App Store Optimization and Paid performance marketing, our team managed to enhance the user experience from advertising to conversion, by aligning the communication, but also by iteratively testing Custom Product Pages.
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