App Store Testing Flowchart (Free Download)
WHAT TO TEST FIRST IN THE APP STORE
& WHAT NOT
Stop wasting time on low-impact A/B tests.
This flowchart shows what to prioritize based on your CVR, traffic, and category.
✅ This Is for You If:
- “We’ve tested screenshots and icons, but nothing worked.”
- “Our install volume is low — we can’t waste traffic.”
- “The design looks great, but CVR is under 2%.”
- “We don’t know where to start anymore.”
If you’re testing without a clear hypothesis, you’re not optimizing — you’re gambling.
Inside the Flowchart:
A step-by-step map to smarter A/B testing in 2025, for real.
🔹 Where to start based on your metrics (CVR, traffic, goals)
🔹 What not to test until you’re ready
🔹 Category-specific priorities (Gaming, Finance, Lifestyle)
🔹 How to go bold when minor tweaks don’t work

Bonus: Personalized Review From Our ASO Team
When you download the flowchart, you’ll also get a free offer:
✅ Our team will review your App Store listing and tell you:
- The #1 test you should run now (with rationale)
- One test you’re probably wasting time and money on
- A mini roadmap tailored to your app category
Just drop your store link in the form (or reply to our email).