REPLUG’s checklist to
Fixing Your Meta Ad Targeting
Your Meta ads are lowkey broke.
Those “cheap installs” Meta brags about? Half of them ghost your app by Day 2.
That’s why we built this 5-Minute Meta Ad Targeting Checklist — the same framework our paid UA team uses to turn meh campaigns into high-LTV, ROAS-positive growth machines.
Just a quick self-audit that calls out every bad habit Meta’s algorithm loves to punish.
What You’ll Fix in 5 Minutes
✅ Campaign Setup — Stop optimizing only for installs. Learn how to balance installs and post-install events to hit real growth.
✅ Audience Targeting — No more re-acquiring users you already paid for. Build seed lists that actually work.
✅ Bidding & Structure — Guardrails to keep your CPAs stable and your budget safe.
✅ Placements & Creative — Know which placements print money and which ones burn cash.
✅ Signals & Measurement — Pass the right in-app events, fix SKAN visibility, and make sure Meta learns from real data.

Why This Checklist?
Because your campaigns don’t need a complete overhaul — they just need a reality check. This is the exact same list our Paid UA team runs before scaling budgets into six figures.
- It’s quick.
- It’s actionable.