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What You’ll Fix in 5 Minutes

Campaign Setup — Stop optimizing only for installs. Learn how to balance installs and post-install events to hit real growth.
Audience Targeting — No more re-acquiring users you already paid for. Build seed lists that actually work.
Bidding & Structure — Guardrails to keep your CPAs stable and your budget safe.
Placements & Creative — Know which placements print money and which ones burn cash.
Signals & Measurement — Pass the right in-app events, fix SKAN visibility, and make sure Meta learns from real data.

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Why This Checklist?

Because your campaigns don’t need a complete overhaul — they just need a reality check. This is the exact same list our Paid UA team runs before scaling budgets into six figures.

  • It’s quick.
  • It’s actionable.
And it could be the difference between cheap volume and profitable growth.