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What This Checklist Gives You

A simple, practical framework to quickly identify:

Weak hooks
Boring or unclear visuals
Missing angles
Bad on-frame text
Broken testing setups

You also get proven best practices and real examples of good and bad ads: so you know what strong creative looks like (and what to avoid).

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Why This Checklist?

𝐀 𝐯𝐞𝐫𝐲 𝐠𝐨𝐨𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. 𝐁𝐮𝐭 𝐚 𝐯𝐞𝐫𝐲 𝐠𝐨𝐨𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐥𝐥 𝐧𝐞𝐯𝐞𝐫 𝐬𝐚𝐯𝐞 𝐚 𝐛𝐚𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞.

  • Includes real examples + performance best practices
  • Created by REPLUG’s paid UA team
  • Used by brands spending €10M+ on Meta
  • 100% free; no tricks

Improve your creatives today. Start with our checklist!