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When OEM Ads Don’t Go as Planned: Lessons From a Real-World Campaign
How a Halloween Campaign Boosted Purchases for a Dating App
Meta Andromeda Update: How App Marketers Should Adapt
Manual Targeting vs. Broad Automation: How a Productivity App Cut CPA by 50%
SMART+ vs ROAS Campaigns on TikTok: Which Drove Better Profit for a Dating App?
Best App Marketing Agencies in 2025 (Updated List + Industry Insights)
+40% CPA Drop, +5X Install Rise, and One Rule: Don’t Stop Testing
How to Market a Niche App (Without Breaking the Bank)
App Marketing Strategies for 2025: A Guide for Startups and Enterprises
User Acquisition for Apps: Strategies, Metrics, and Success

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